Phuong Vu

Raised in Hanoi, Vietnam, Phuong Vu is a young director known for bringing precision, commitment, and a strong visual identity to every project.

He began his career as a fashion photographer before moving into directing, where he developed a distinctive approach that blends refined aesthetics with a sharp sense of texture and style. Backed by more than ten years as a dancer, he brings an exceptional understanding of rhythm, movement, and music to his films. His experience as a producer also gives him a practical understanding of every stage of production, allowing him to combine creative vision with flawless execution.

Over the years, Phuong has directed music videos for leading Vietnamese and international artists, including BBNO$, Den, Bich Phuong, MCK, tlinh, Suboi, Chi Pu, De Choat, and MIN.

His client portfolio includes Apple, Porsche, Netflix, Vietnam Airlines, Samsung, Piaggio, Heineken, Yamaha, Panasonic, VinFast, VNG, 88rising, Coca-Cola.